
OBJECTIVE
These Flow chocolate bars are inspired by the flow state: immersion in the moment and your own world. This project combines two illustrations with the same style and color palette presenting the flow state.
The first illustration depicts floating in a warm lake during a summer’s day free from worries and everyday obligations. The second illustration depicts dancing and diving into the whirlpools of music. Together, the illustrations present the balance of being and doing.
These activities are combined with food in both designs and the flow state achieved when enjoying good food. A home-brewed morning coffee enjoyed in peace will immerse you in the morning atmosphere. Small treats, such as gingerbread, create moment of pleasure in the middle of the day.
The colors of the chocolate bars are inspired by the colors of a sunset, when the sky is filled with light blue and pink. The color palette is completed with warm chocolate and coffee colors. These colors create energy, warmth, peace, and an inviting atmosphere for the chocolate bar.
Enjoy and let yourself be carried away by the flow!
PACKAGE DESIGN
ILLUSTRATION
COLOR PALETTE DESIGN
CONCEPTING




